Info
- Category: SEO
- Date :27 Jan, 2024
- Client :Confidential
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Project Brief:
We boosted organic traffic on a client’s website by 300% in around three months; that too without backlinks! For one reason or another, many marketers closely associate SEO with only link building. However, as we have heard this a million times over—”Content is King.” And that’s the approach we took for this client.
We got this account in November first week and took a week’s time to analyze what was happening. These were my findings:
- Website took forever to load
- The client ran an ecommerce store, but none of their product pages had enough content
- Their previous SEO strategy didn't care about keyword optimization (I know that's hard to digest)
- Meta data—out of place
Step 01
Page Speed Optimization
As there were a range of basic errors that needed correction, I started with website speed optimization.
With the help of our expert web developers, we improved page speed, making the website load within 1.5 seconds (see screenshot).
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Step 02
Keyword Research and Optimization
As the website content was not targeting the right keywords, we started with keyword research, revealing a brief list of potential keywords our product pages could rank for!
Now, came the time for content and keyword optimization—and we did it!
Step 03
Meta Data Update
From page URL structure to meta descriptions, SEO titles, and meta titles, most of content verticals needed correction, so, we took care of this.
All of these efforts took a little under three months, and the final results really satisfied us and the client.
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Conclusion
Our success in boosting the organic traffic on our client’s eCommerce website helped us strengthen our SEO arsenal, allowing us to create better results for our other clients. The exponential increase in organic traffic and revenue helped our client boost their business and created transformative results for them.
Are you ready to elevate your search engine presence? Let us turn your website into a traffic and lead magnet. Contact Us to explore how we can tailor a strategy for your unique marketing needs.